Landing webpage designed to grab the visitor’s attention, present them with a specific service, and then encourage them to take a desired action: pressing a call to action button navigating towards a purchess. It collects leads under two forms.
Landing pages are essential for businesses looking to promote their product or service and drive more conversions. These pages serve a specific purpose - to increase user engagement and product sales.
To achieve these goals, landing pages must include key elements that capture the attention of visitors and persuade them to take action.
Here are the most crucial elements for an effective landing page:
In this particular project, the business goal is to increase course sales, and the conversion goal is to have visitors click on the CTA to sign up for the course. By including these crucial elements, the landing page can effectively promote the course and drive more conversions.
The company's platform organizes programming courses from scratch for people who want to change the industry and start a career in the IT industry.
Course prepares people for work in the best technology companies and helps find employment after the graduation.
During programming courses, they organize meetings with employers who can hire selected future developers for their company.
One of the largest and oldest IT academies in Poland.
Name: Infoshare Academy,
Headquaters: Gdańsk, Poland,
150-200 people,
Training and coaching,
Industries: Education, Technology, Job placement,
Target audience: 20-50 yo self-education enthusiasts, people on the carreer crossroads.
Research
Wireframe
User flow
Design
Prototype
Coding
Asana
Photoshop
Illustrator
Sublime text
Used colors are connections for Netcamp logo
and Szczecin Floating Garden 2050 Project identification.
Szczecin IT Foundation started the coding school project in West Pomeranian Voivodeship.
Floating Garden Project in the entire system refer to water, greenery and space.
The colors of the logo are a tool used to shape the identity and perception of the brand.
Simple, eye-catching landing page layout
Presents the service
CTA buttons gather data and encourage the purchess
Collects leads with two forms
Lacks a standad navigation and footer menus
Check webpage
Longer page - added top sticky navigation
Got more neutral divide
Added information about the discount
Added footer menu
Added partners info
Check web page
